What can
professional blogs do for businesses such as Snapple? First, professional blogs
can be a hindrance to businesses such as Snapple, and second, they can be a good
advertisement for Snapple.
I researched
blogs and came across one that criticized Snapple’s advertising strategies. It
read, “Plano's Dr Pepper Snapple Group sent us a press release today because
they had nothing to say. No, really. This is their new marketing push.
Celebrate nothing, because nothing is better than Snapple. Philosophically,
this is a confusing proposition at best.”(Cleaver, 2013) The blog went on to explain
how the slogan of winning “nothing” is confusing and this particular blogger
doesn’t like it. I actually agree. When I first saw that commercial, I was very
confused and I thought the advertisement was a stupid idea. (Cleaver, 2013)
Now
that we know the disadvantages of blogs for businesses, what are the benefits?
I found a blog that lists the benefits of professional blogs. According to this blog by Mike Holmes, first,
blogs draw more people and are favored by search engines. Second, professional blogs are beneficial if
you have services or products to sell. Third, it is beneficial to explain why
what you offer is of better value than other businesses. Forth, a professional
blog becomes a natural conduit for producing material that you can leverage.
Last, blogs keep fresh, new content coming from your site and will lead to
sales. (Holmes, 2012)
In
conclusion, professional blogs can have a negative effect on businesses because
they can criticize and belittle the company.
Professional blogs can also provide benefits for businesses, such as a
good advertising strategy.
